Open to remote roles and freelance projects
I design AI-powered digital products and take them from idea to production.
Hi, I'm Eli. Senior Product Designer with 20+ years in digital design, 6 of them at Pegasystems working with banks, insurers and public bodies across Europe. Today I design and build AI products, prototyping in code, not just in Figma.
- Work mode
- Remote · Madrid (CET)
- Languages
- Spanish · Professional English (C1)
- Format
- Employee or freelance
- Availability
- Immediate
The role I'm looking for
AI Product Designer
I design AI-powered digital products from idea to production: strategy, UX/UI, code prototyping and launch.
- Senior
- Remote
- Employee or freelance
I can also contribute to…
- AI and automation consulting and implementation
- AI Product / Project Manager
- AI training and adoption in teams
About me
I design, build and teach.
Almost a decade designing interfaces for banking, insurance and public bodies, from Caja Rural to clients across Europe. I didn't just design: I trained the team, documented components and set up processes so every project stayed consistent after I had moved on to the next one.
In 2026 I launched two products of my own: Hithabit, a goals app with an AI coach that supports you on WhatsApp and Telegram, and Lab Beauty, by Liberta Labs, which helps beauty salons win back clients and fill their calendar. I build my own products to take AI to production end to end, and I want to bring that experience to a product team.
My daily tools are Claude Code, Cursor, Lovable and n8n. I hold the Google Project Management Certificate and a diploma in Product Management.
- AI product design
- Design systems and documentation
- Code prototyping
- Team training
- Accessibility
- Automation (n8n)
Case studies
Three ways of working.
Own product · 2026Hithabit
Goals app with an AI coach on WhatsApp and Telegram. From product definition and branding to launch, built with AI.
My role: product, UX/UI, branding, content and AI-assisted development.
View case →
Vertical SaaS · Liberta LabsLab Beauty
Helps beauty salons win back clients, fill calendar gaps and get reviews. Integrated with Cal.com.
My role: strategy, dashboard design, campaign flows and QR/NFC sign-up.
View case →
Enterprise · PegasystemsConsistency at scale
Design system, processes and training that helped international agile teams stay consistent across 20+ banking, insurance and public sector projects.
My role: design system, agile processes and team enablement.
View case →
- 2026 – present
Founder & Product Designer · Hithabit and Liberta Labs
Hithabit (since January 2026) and Liberta Labs (since June 2026). Designing and launching my own generative AI products.
- 2019 – 2025
Pegasystems
Senior UI Solutions Developer (Sr Frontend Developer from 2024)
20+ enterprise projects across Europe.
- 2018 – 2019
Lyzaroo · Founder & CEO
Platform that connected people changing careers with professionals from the field they wanted to move into.
- 2005 – 2017
Freelance, agencies and RSI
Graphic and web design, online marketing and UX for brands including Disney, Vodafone, Havaianas, Trivago and Mahou. At RSI, interfaces for retail banking (Caja Rural).
- Education
- Google Project Management Certificate · Coursera, 2026
- Diploma in Product Management · INESEM / Universidad Hemisferios, 2025
- Pega Constellation Adoption · Pegasystems
- Author of «Mi sitio en Internet: guía para novatos» (My Website: A Beginner's Guide) · Ra-Ma, 2013
I had the good fortune of working with Eliana at Pegasystems, where she spent over six years as a Senior UI Developer. On every project we collaborated on, Eliana consistently brought a steady, positive presence and delivered high-quality results. What truly sets her apart is her ability to learn and adapt beyond the boundaries of her role, all while staying focused on meeting project goals. She’s a thoughtful communicator and a reliable team player who makes collaboration seamless. I’m confident that whatever path Eliana pursues next, she’ll bring the same dedication, versatility, and excellence.
Joseph X Filippelli
Product Designer / Manager at United Nations
Colleague at PegasystemsI had the pleasure of working with Eliana at Pegasystems, where she spent more than six years as a Senior UI Developer. She consistently brought a positive attitude, a strong willingness to learn, and a remarkable ability to adapt to change. Eliana is a true collaborator—thoughtful, communicative, and always focused on team success. Whether she continues in IT or moves into a product role, she’ll bring the same energy and excellence to everything she does.
Jorike Langerman
Strategic Leadership in Digital Transformation & UX/AX Design
Colleague at PegasystemsI had the fortune to collaborate with Eliana on RSI. She's able to understand quickly the needs of any client and any project. Her learning agility is incredible. She is creative, innovative and ambicious. She always has great ideas and solutions. It's very easy to work with her.
Ramón Delgado Gómez
Product Designer at Sngular for BBVA
Colleague at RSI